2016-Present
Role: Art Director, design
Deliverables:
• Brand identity
• Marketing collateral
• Marketing collateral
Description
For over 30 years, Rosel's School of Cosmetology has worked to help their students reach their full potential through their extensive beauty program, promising a strong educational foundation and experience. The school needed to pivot their branding to feel more professional for their students while also being approachable for their target audience. My role was to redefine the brand's visual identity and to create visuals that expresses a flowing, elegant and beauteous atmosphere. I was also tasked with defining the company's new visual language by designing a wide range of marketing collaterals.
