2021
Role: Creative direction, design
Deliverables:
• Brand identity
• Stationery design
• Packaging design
• Illustration
• Stationery design
• Packaging design
• Illustration
Description
Scribble leaf is an illustrated stationery brand aimed towards women who may find stationery helpful to achieve their goals, make notes and organise their schedules in a creative way. The visual brand's identity focuses on the meaning of growth and positivity. The brand expresses the importance of "A positive mindset brings positive things." Scribble Leaf incorporates graphic elements from nature with a color palette meant to calm the consumer.
