2021
Role: Creative direction, design
Deliverables:
• Brand identity
• Packaging design
• Website Design
• Mobile App Design
• Packaging design
• Website Design
• Mobile App Design
Description
Known for starting up as a hot dog cart, Shake Shack is a fast restaurant chain that aims to serve their best selection of fast food worldwide. The challenge was to explore the company's burger logo and rebrand it into a fresh, new perspective. This was achieved by rotating the burger to be shown in a 3D angle. Slight changes to the color palette were made to give it a more cohesive look, giving it a more dynamic feel. The logo also lends itself well to a variety of applications and range of use from the packaging to online advertising.
